Updated: Oct 2
A free copy of Primal Living in a Modern World! (whilst stock lasts) when you buy Wiley's Finest Peak EPA.
We have teamed up with Wiley's Finest Fish Oils in order to bring you the best offer we could create...our most exciting collaboration to date!!
We are offering a copy Primal Living in a Modern World (rrp £28.95) and 60 x Peak EPA Wiley's Finest Wild Alaskan Fish Oils (rrp £33.95) for the price of £33.95...that's a saving of £28.95!
Do you have a loved one that's looking to improve their health? Someone that's already started a health journey but needs to find the right path? Or just someone that just loves to cook and needs some new inspiration? Primal Living In A Modern World is the perfect gift for them,
Our book is a simple step by step guide to improving all aspects of health. We'll show you what causes us to become chronically unwell, constantly tired and overweight. Most importantly, how we can make simple daily changes to improve this!
Why have we teamed up with Wiley's for this amazing offer?
Finding simple ways to enhance health and wellbeing is key for most people. With Omega-3 fats being high up on the list of essentials to health and wellbeing, I am a passionate advocate of high quality, wild fish oils.
With so many fish oils on the market, what are the key essentials to look out for when buying your fish oil supplements this winter?
Fish glorious fish...
Fish have long been hailed as brain food, a heart-healthy food and a key component in an anti-inflammatory diet. What is it about fish that gives us these brain-boosting, artery-loving, freedom from pain benefits?
The secret lies in two special fats called EPA and DHA. Both of these fats make up part of our cells, particularly prevalent in the brain, retina of the eye, adrenal glands and sex glands.
EPA and DHA, both omega-3 fats, are termed ‘essential fatty acids’ due to the fact that we must eat these fats in order have access to them. It’s simple - if we don’t eat them, we don’t have them in our body. Low Omega 3 levels can lead to inflamed joints, anxiety, insomnia, bad skin and nails, poor concentration and mood swings. Wild fish are a a rich source of EPA and DHA as they feast on a diet of omega-3 rich krill and algae. This algae oil is now largely manufactured to produce a vegan and vegetarian source of EPA- and DHA-rich oil.
What are the benefits of EPA and DHA?
Research suggests that EPA and DHA have beneficial effects on our cardio-vascular system, with a reduction in atherosclerosis – where arteries become narrowed and hardened, and more fully open arteries. High blood triglycerides can raise the risk of coronary artery disease. In one study an EPA- and DHA-rich diet led to a 65% lowering of blood triglycerides. EPA reduces blood pressure, can help prevent strokes, heart attacks and other health issues that arise from clot-formation.
Other potential extended roles of EPA and DHA include immune function, neuronal function, reduced risk of breast cancer, reduced risk of colorectal cancer in men, reduced risk of stroke, retinal function and weight management.
How much EPA and DHA do we need?
Our essential fatty acids requirements may vary dependent upon our health status and age, however, it has been suggested that anywhere from 700mg-2000mg of EPA/DHA is necessary for optimal health. Variations in diet, age, underlying health conditions, stress and activity levels can dictate differing needs.
For many, taking a supplemental fish oil is a convenient way of ensuring they meet their daily requirements of omega-3 fats.
Can I get enough EPA and DHA from my diet?
The richest source of EPA and DHA are cold-water, fatty fish such as salmon, mackerel, sardines and trout. These fish confer their wonderful health benefits when cooked at lower temperatures such as steaming or boiling but not deep-frying. The health benefits are maximised by eating the fish with the skin, where much of the health-promoting fats are found.
Due to our lack of access to clean, fresh seafood and fish, plus an increased need for the anti-inflammatory benefits of omega-3, we can often find ourselves deficient in EPA and DHA. These fats are not just a valuable addition to our daily diet, they are essential for health.
Should I supplement my diet with fish oils?
Fish oil supplementation can be a useful strategy in boosting our omega-3 levels, thereby helping to safeguard against chronic illness and improve mental wellbeing. Omega-3s are the most highly- researched health supplement and a multiple studies suggest that supplementing is an effective way of increasing our EPA and DHA levels. To find out more about how your body functions, what it needs to thrive and helpful vs harmful foods we run educational courses every month. These give you the tools and information to make lasting improvements to your health.
Here are five things to look out for when supplementing Fish oils:
Wild or Farmed?
A farmed fish will provide a different fat-profile to a wild fish. Wild, free-swimming fish that feast on a diet of omega-3 rich krill and algae will produce an oil that is rich in health-boosting EPA and DHA.
Intensive fish-farming practices, on the other hand, have become common place, with salmon and trout raised in shallow, over-populated tanks. Fish are raised on a commercial diet to optimise profit and convenience. The quality and fat profile of the feed may vary greatly from producer to producer, changing the fat profile of farmed fish compared to that of wild. Farmed fish often increases the levels of pollution, disease and leaked antibiotics in the natural environment
Purity of the Oil
Fish caught in unpolluted, clean waters, such as Alaska, are likely to have far less contaminants and pollutants than fish caught in highly polluted waters. Knowing the origin of the fish oil is key. Some fish oil manufacturers use molecular distillation and advanced purification techniques to ensure the removal of toxic ingredients such as PCBs, and any trace heavy metal contaminations such as lead, cadmium, mercury and arsenic.
Processing & Packaging
Due to EPA and DHA being very precious and susceptible to damage from light and heat, the manufacturing process of fish oils is important to consider. Is the fish oil in a dark bottle protecting and filtering out harmful light? Does the manufacturer use plastic bottles or glass packaging? How is the oil processed?. Fish oil that has oxidised (from poor quality manufacturing or inappropriate packaging) can also be harmful to the body – so it’s important to buy a high quality fish oil.
These may all be considerations for those seeking a higher quality, ethically produced product.
Sustainability and the environment
The sustainability of the product is also a consideration for many ethical consumers. Look out for the Marine Stewardship Council (MSC) global standard for sustainability which helps to protect fish stocks for the future.
The potency of fish oil varies from brand to brand. When you compare a standard supermarket brand such as Tesco which may provide 250mg of EPA/DHA per capsule to a higher potency product such as Wiley’s Finest Peak EPA provides 1000mg per capsule, therefore the cost per mg of EPA / DHA of the higher-quality brand becomes far better value.
As a scientist with a Masters in Nutrition, Physical Activity and Public Health, I would always select a high-quality, wild, ideally Alaskan, trusted brand of high potency fish oils. I take two capsules of 1000mg of fish oils daily. However, if budget were to dictate, I would choose to buy the same fish oils and take one daily and stretch my supply out over two months rather than compromise on the quality of this essential aspect of health. At a time when more and more people are looking for ways to optimise and safeguard their health, choosing quality over quantity in my opinion is key.
To take advantage of this offer (whilst stock lasts) order your Book and Fish Oil combo today.