The food you eat can be either the most powerful form of medicine or the slowest form of poison. Anne Wigmore
I try and avoid supermarkets, but sometimes it’s necessary. This morning I stood in line to buy a roll of emergency, ‘need to wrap a birthday present,’ Sellotape.
As I stood in line for the till in my local Co-op my eyes were drawn to the shelves and baskets of items priced at £1. They were all lined up next to one another, trying to tempt shoppers with their shiny pouch appearance and ‘can’t resist’ price tag. There were plenty of these £1 ‘treats,’ bags of Munchies, Malteasers, wine gums…the selection was vast.
Knowing the cost of the healthier alternatives, I can understand why someone would choose to pay £1 for a big bag of Malteasers over a £2.70 bar of 100% dark, organic chocolate. However, what is the cost to our health? What is the cost to society? How can we justify these bargain basket foods that we pay for so dearly in the long run, when they are so devoid of nutrients, that their only impact on the body is a negative one. We are getting sicker. We are suffering from epidemic levels diseases of civilisation. These diseases are characterised by their high levels of inflammatory markers in the blood. They include cardiovascular disease, diabetes, rheumatoid arthritis, ulcerative colitis, bronchitis, bursitis, Alzheimer's disease, Crohn's, psoriasis. The list goes on. Food manufacturers will continue to make foods laden with sugar, cheap to produce and easy to seduce with their low cost, grab at the counter appeal. We have to recognise the destruction these foods are causing on our health as individuals and also as a society. We have to teach our children to be wise to the power they have to choose, the temptations food manufacturers will place in-front of them. Children are mercilessly targeted by food manufacturers, knowing the ‘pester power’ they have over parents. We have to teach children the true price we will pay in the long run. Calling these sugar-laden foods, ‘treats’ places them at a much higher status than they deserve. A treat suggests it is something that we have earned, that is good for us, that should be coveted….lets teach them to eat consciously. To not be a puppet on the food marketeers string. Let the food we choose be foods that heal our body, that make us stronger, happier, more vibrant because nothing tastes as good as being healthy feels. The journey continues